It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
Roy Richter spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.
Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.
It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
Roy Richter spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.
Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.
The Eliminator delivers bold, assertive street performance. Sixty years of evolution is rolled into a stripped down, no-BS helmet that combines lightweight, perfect fit and a legendary reputation for protection. The auto-inspired design features a fibreglass composite shell, and can be worn...
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~ The Bell 520 Visor shields your eyes from the glare of the sun~ Fits Bell Custom 500 and Shorty helmets only~ Elegant design will give you a unique look
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Your Bullitt was already a crowd-pleaser, but the Bullitt Bubble Shield is next-level in the style arena. Especially with the insane variety of colors and tints that create almost endless helmet-to-shield options. Get that unforgettable look with a quick swap-out, or keep...
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